It was the festive season of 2023 and our founder, Deeksha, was looking for dainty & offbeat jewellery options for herself in the bylanes of Jaipur. She knocked on her Dad’s door and a few others, but with little success.

 

What’s a girl gotta do to get a sleek pair of diamond earrings? She thought to herself. The answer came from within almost organically. What you cannot find, you create yourself. That’s how the idea of Deeva was born.

 

The brand name combines our founder’s initials and the latin word ‘Diva’ which means Goddess. In the modern parlance, it has come to signify a glamorous and a successful female personality. Within our name, lies our intention. We seek to unleash the inner diva in you through our stylish jewellery.

 

We primarily design and manufacture natural diamond jewellery in 14K and 18K gold, depending on our client’s requirement. Deeva is a core unit of Kamal Jewellers – an enterprise which has been a part of the jewellery industry for over four decades now.

 

Personalization is a key legacy of our mother unit which we carry forward in conjunction with our own ideals.